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Developing Brand Positioning Questions and Answers PDF Download eBook

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Trivia Quiz on Developing Brand Positioning PDF Download eBook

Developing Brand Positioning Quiz

MCQ: The share of market, mind and customer heart are three variables for analyzing

  1. potential threats
  2. potential strengths
  3. potential opportunities
  4. potential weaknesses

A

What is Organizational Buying Quiz

MCQ: In business markets, the technical sources have great importance in the

  1. interest stage
  2. evaluation stage
  3. initial awareness stage
  4. trial stage

B

Market Targeting Quiz

MCQ: The grouping of customer's on the basis of similar needs in solving specific problem is considered as

  1. solution based segmentation
  2. need based segmentation
  3. segment identification
  4. segment attractiveness

B

Building Customer Value, Satisfaction and Loyalty Quiz

MCQ: The difference between the customer's evaluation including all the costs incurred and the benefits is called

  1. customer perceived value
  2. company market value
  3. customer affordability
  4. customer reliability

A

Marketing Strategy Quiz

MCQ: The marketing strategy in which the firm with superior image and sales to the large number of customers is classified as

  1. differentiated marketing
  2. undifferentiated marketing
  3. mass marketing
  4. both A and C

D