Developing Brand Positioning Quiz Questions and Answers 150 PDF Book Download

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Quiz on Developing Brand Positioning Worksheet 150Quiz Book Download

Developing Brand Positioning Quiz

MCQ: Share of market, mind and customer heart are three variables for analyzing

  1. potential threats
  2. potential strengths
  3. potential opportunities
  4. potential weaknesses


What is Organizational Buying Quiz

MCQ: In business markets, technical sources have great importance in the

  1. interest stage
  2. evaluation stage
  3. initial awareness stage
  4. trial stage


Market Targeting Quiz

MCQ: Grouping of customer's on basis of similar needs in solving specific problem is considered as

  1. solution based segmentation
  2. need based segmentation
  3. segment identification
  4. segment attractiveness


Building Customer Value, Satisfaction and Loyalty Quiz

MCQ: Difference between customer's evaluation including all costs incurred and benefits is called

  1. customer perceived value
  2. company market value
  3. customer affordability
  4. customer reliability


Marketing Strategy Quiz

MCQ: Marketing strategy in which firm with superior image and sales to large number of customers is classified as

  1. differentiated marketing
  2. undifferentiated marketing
  3. mass marketing
  4. both A and C