Developing Brand Positioning Quiz Questions and Answers 150 PDF Book Download

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Quiz on Developing Brand Positioning Worksheet 150Quiz Book Download

Developing Brand Positioning Quiz

MCQ: Share of market, mind and customer heart are three variables for analyzing

  1. potential threats
  2. potential strengths
  3. potential opportunities
  4. potential weaknesses

A

What is Organizational Buying Quiz

MCQ: In business markets, technical sources have great importance in the

  1. interest stage
  2. evaluation stage
  3. initial awareness stage
  4. trial stage

B

Market Targeting Quiz

MCQ: Grouping of customer's on basis of similar needs in solving specific problem is considered as

  1. solution based segmentation
  2. need based segmentation
  3. segment identification
  4. segment attractiveness

B

Building Customer Value, Satisfaction and Loyalty Quiz

MCQ: Difference between customer's evaluation including all costs incurred and benefits is called

  1. customer perceived value
  2. company market value
  3. customer affordability
  4. customer reliability

A

Marketing Strategy Quiz

MCQ: Marketing strategy in which firm with superior image and sales to large number of customers is classified as

  1. differentiated marketing
  2. undifferentiated marketing
  3. mass marketing
  4. both A and C

D