Marketing Research Process Quiz Questions and Answers 148 PDF Download

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Quiz on Marketing Research Process Worksheet 148Quiz PDF Download

Marketing Research Process Quiz

MCQ: Third step in marketing research process is

  1. collecting the information
  2. analyzing the information
  3. storing the findings
  4. ignoring competitive prices

A

Key Psychological Processes Quiz

MCQ: Two-factor theory is proposed by

  1. Frederick Herzberg
  2. Abraham Maslow
  3. Sigmund Freud
  4. John Dale

A

Key Psychological Processes Quiz

MCQ: Fredrick Herzberg, Sigmund Freud and Abraham Maslow has stated theory of

  1. rational
  2. motivation
  3. biogenic factors
  4. self-concept

B

Competitive Strategies for Market Leaders Quiz

MCQ: Marketer who is creative and proactive in marketing strategy is classified as

  1. creative marketers
  2. market driven marketers
  3. responsive marketers
  4. anticipative marketers

B

Channel Design Decision Quiz

MCQ: Kind of shoppers that care most about performance of product and variety that company offers are classified as

  1. service quality shoppers
  2. price value customers
  3. affinity customers
  4. interactive customers

A