Competitive Strategies for Market Leaders Questions and Answers PDF Download eBook
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Trivia Quiz on Competitive Strategies for Market Leaders PDF Download eBook
MCQ: The attack stage in which the strategies cause gaps and then the marketing gaps are filled is considered as
- bypass attack
- guerilla attack
- flank attack
- frontal attack
C
MCQ: The absolute limit of company's product demand is called
- product potential
- market potential
- demand
- sales
B
MCQ: The reduction in price awarded to customers who buy products in large volumes is classified as
- unbundling
- delayed quotation pricing
- reduction of discounts
- reduction of discounts
D
MCQ: The brand which is result of extension in brand or sub-brand is classified as
- brand extension
- sub-brand
- parent brand
- product extension
C
MCQ: In making of questionnaire, the 'open-ended question' includes
- word association
- story completion
- thematic appreciation test
- all of the above
D