Competitive Strategies for Market Leaders Quiz Questions and Answers 147 PDF Book Download

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Quiz on Competitive Strategies for Market Leaders Worksheet 147Quiz Book Download

Competitive Strategies for Market Leaders Quiz

MCQ: Attack stage in which strategies cause gaps and then marketing gaps are filled is considered as

  1. bypass attack
  2. guerilla attack
  3. flank attack
  4. frontal attack

C

Forecasting and Demand Measurement Quiz

MCQ: Absolute limit of company's product demand is called

  1. product potential
  2. market potential
  3. demand
  4. sales

B

Initiating Price Increases Quiz

MCQ: Reduction in price awarded to customers who buy products in large volumes is classified as

  1. unbundling
  2. delayed quotation pricing
  3. reduction of discounts
  4. reduction of discounts

D

Branding Strategy in Marketing Quiz

MCQ: Brand which is result of extension in brand or sub-brand is classified as

  1. brand extension
  2. sub-brand
  3. parent brand
  4. product extension

C

Marketing Research Process Quiz

MCQ: In making of questionnaire, 'open-ended question' includes

  1. word association
  2. story completion
  3. thematic appreciation test
  4. all of the above

D