Five Stage Model in Buying Decision Process Quiz Questions and Answers 144 PDF Download

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Study BBA degree and executive MBA degree in marketing questions, five stage model in buying decision process course online has multiple choice question (MCQs): use of mental shortcuts or use of thumb rules in buying products are classified as with options heuristics, realistic, realistic and social heuristic for online business administrator interview questions and answers with BBA, MBA competitive exam tests. Learn analyzing consumer markets quizzes with problem solving skills assessment test for business analyst certifications and competitive exam preparation.

Quiz on Five Stage Model in Buying Decision Process Worksheet 144Quiz PDF Download

Five Stage Model in Buying Decision Process Quiz

MCQ: Use of mental shortcuts or use of thumb rules in buying products are classified as

  1. heuristics
  2. realistic
  3. realistic
  4. social heuristic

A

What is Brand Equity Quiz

MCQ: Focus on customer's evaluations and opinions is classified as

  1. brand judgments
  2. brand resonance
  3. brand emotions
  4. brand conversation

A

Stages in Buying Process Quiz

MCQ: A company's operations to link private changes with special group of suppliers are classified as

  1. public exchanges
  2. private exchanges
  3. spot markets
  4. exchange markets

B

Brand Equity Definition Quiz

MCQ: When brand equity is based on customer differences then competition, it is based on

  1. price
  2. cost
  3. preferences
  4. loyalty

A

Customer Needs Quiz

MCQ: Services provide by companies that are beyond performance and functioning of product are classified as

  1. empathy services
  2. value-augmenting services
  3. facilitating services
  4. assurance services

B