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Five Stage Model in Buying Decision Process Questions and Answers PDF Download eBook

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"The use of mental shortcuts or use of thumb rules in buying products are classified as", five stage model in buying decision process Multiple Choice Questions (MCQ) with choices realistic, heuristics, realistic, and social heuristic for bachelors in marketing online. Learn analyzing consumer markets questions and answers with free online certification courses to learn online certificate courses.

Trivia Quiz on Five Stage Model in Buying Decision Process PDF Download eBook

Five Stage Model in Buying Decision Process Quiz

MCQ: The use of mental shortcuts or use of thumb rules in buying products are classified as

  1. heuristics
  2. realistic
  3. realistic
  4. social heuristic

A

What is Brand Equity Quiz

MCQ: The focus on customer's evaluations and opinions is classified as

  1. brand judgments
  2. brand resonance
  3. brand emotions
  4. brand conversation

A

Stages in Buying Process Quiz

MCQ: A company's operations to link private changes with special group of suppliers are classified as

  1. public exchanges
  2. private exchanges
  3. spot markets
  4. exchange markets

B

Brand Equity Definition Quiz

MCQ: When the brand equity is based on customer differences then the competition, it is based on

  1. price
  2. cost
  3. preferences
  4. loyalty

A

Customer Needs Quiz

MCQ: The services provide by the companies that are beyond the performance and functioning of the product are classified as

  1. empathy services
  2. value-augmenting services
  3. facilitating services
  4. assurance services

B