Five Stage Model in Buying Decision Process Quiz Questions and Answers 144 PDF Book Download

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Quiz on Five Stage Model in Buying Decision Process Worksheet 144Quiz Book Download

Five Stage Model in Buying Decision Process Quiz

MCQ: Use of mental shortcuts or use of thumb rules in buying products are classified as

  1. heuristics
  2. realistic
  3. realistic
  4. social heuristic

A

What is Brand Equity Quiz

MCQ: Focus on customer's evaluations and opinions is classified as

  1. brand judgments
  2. brand resonance
  3. brand emotions
  4. brand conversation

A

Stages in Buying Process Quiz

MCQ: A company's operations to link private changes with special group of suppliers are classified as

  1. public exchanges
  2. private exchanges
  3. spot markets
  4. exchange markets

B

Brand Equity Definition Quiz

MCQ: When brand equity is based on customer differences then competition, it is based on

  1. price
  2. cost
  3. preferences
  4. loyalty

A

Customer Needs Quiz

MCQ: Services provide by companies that are beyond performance and functioning of product are classified as

  1. empathy services
  2. value-augmenting services
  3. facilitating services
  4. assurance services

B