BVA Quiz Questions and Answers 143 PDF Download

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Quiz on BVA Worksheet 143Quiz PDF Download

BVA Quiz

MCQ: In BVA, measurement of breadth of brand's appeal and its appropriateness is classified as

  1. perceived relevance
  2. relevance
  3. perceived appropriateness
  4. energized relevance


Competitive Strategies for Market Leaders Quiz

MCQ: In frontal attack, only that company wins, who have

  1. more resources
  2. less resources
  3. strategic fir
  4. bypass fit


Marketing and Customer Value Quiz

MCQ: Phases in value creation sequence process does not include

  1. choosing the value
  2. communicating the value
  3. providing the value
  4. making the superior product


What is Organizational Buying Quiz

MCQ: Market which consists large number of buyers of product that are supplied, rented or sold to others is classified as

  1. consumer market
  2. business market
  3. organization market
  4. large markets


What Influences Consumer Behavior Quiz

MCQ: A person's pattern of living and as expressed in activities and opinions is best classified as

  1. role
  2. status
  3. lifestyle
  4. personality