Customer Segmentation Quiz Questions and Answers 142 PDF Book Download

Customer segmentation quiz, customer segmentation MCQs answers, marketing management quiz 142 to learn online marketing courses. College and university courses MCQs, identifying market segments and targets quiz questions and answers, customer segmentation multiple choice questions to practice marketing test with answers. Learn customer segmentation MCQs, career test on devising branding strategy, marketing research process, service mix categories, customer segmentation test prep for marketing analytics certifications.

Practice customer segmentation career test with multiple choice question (MCQs): consumers who are used to buy only brand all time are classified as, with choices shifting loyal, hard-core loyal, split loyal, and switchers for online marketing degree. Learn identifying market segments and targets questions and answers for scholarships exams' problem-solving, assessment test for marketing certifications.

Quiz on Customer Segmentation Worksheet 142Quiz Book Download

Customer Segmentation Quiz

MCQ: Consumers who are used to buy only brand all time are classified as

  1. shifting loyal
  2. hard-core loyal
  3. split loyal
  4. switchers

B

Service Mix Categories Quiz

MCQ: Considering categories of services mix, tangible goods such as computers and automobile cars are classified as

  1. tangible goods with accompanying services
  2. pure tangible goods
  3. pure services
  4. major service with minor goods

A

Marketing Research Process Quiz

MCQ: Technique of asking respondents to complete given story is called

  1. sentence completion
  2. story completion
  3. completely unstructured
  4. word association

B

Devising Branding Strategy Quiz

MCQ: Company makes all products in different brand lines is classified as

  1. brand endorsement
  2. brand mix
  3. product mix
  4. category assortment

B

Industrial Goods Classification Quiz

MCQ: Capital items include

  1. component parts and materials
  2. equipment and installations
  3. maintenance and repair items
  4. operating supplies

B