Customer Segmentation Quiz Questions and Answers 142 PDF Download

Learn customer segmentation quiz, online BBA marketing management test 142 for distance learning, online courses. Free marketing MCQs questions and answers to learn customer segmentation MCQs with answers. Practice MCQs to test knowledge on customer segmentation with answers, industrial goods classification, devising branding strategy, marketing research process, service mix categories, customer segmentation test for online internet marketing strategies courses distance learning.

Free customer segmentation online course worksheet has multiple choice quiz question: consumers who are used to buy only brand all time are classified as with choices shifting loyal, hard-core loyal, split loyal and switchers for business schools students and teachers with online distance education resources, study identifying market segments & targets multiple choice questions based quiz question and answers.

Quiz on Customer Segmentation Worksheet 142 Quiz PDF Download

Customer Segmentation Quiz

MCQ. Consumers who are used to buy only brand all time are classified as

  1. shifting loyal
  2. hard-core loyal
  3. split loyal
  4. switchers


Service Mix Categories Quiz

MCQ. Considering categories of services mix, tangible goods such as computers and automobile cars are classified as

  1. tangible goods with accompanying services
  2. pure tangible goods
  3. pure services
  4. major service with minor goods


Marketing Research Process Quiz

MCQ. Technique of asking respondents to complete given story is called

  1. sentence completion
  2. story completion
  3. completely unstructured
  4. word association


Devising Branding Strategy Quiz

MCQ. Company makes all products in different brand lines is classified as

  1. brand endorsement
  2. brand mix
  3. product mix
  4. category assortment


Industrial Goods Classification Quiz

MCQ. Capital items include

  1. component parts and materials
  2. equipment and installations
  3. maintenance and repair items
  4. operating supplies