Customer Segmentation Quiz Questions and Answers PDF Download eBook
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"The consumers who are used to buy only brand all the time are classified as", customer segmentation Multiple Choice Questions (MCQ) with choices hard-core loyal, shifting loyal, split loyal, and switchers for online marketing masters programs. Learn identifying market segments and targets questions and answers with free online certification courses to learn free online courses.
Quiz on Customer Segmentation PDF Download eBook
MCQ: The consumers who are used to buy only brand all the time are classified as
- shifting loyal
- hard-core loyal
- split loyal
- switchers
B
MCQ: Considering the categories of services mix, the tangible goods such as computers and automobile cars are classified as
- tangible goods with accompanying services
- pure tangible goods
- pure services
- major service with minor goods
A
MCQ: The technique of asking respondents to complete the given story is called
- sentence completion
- story completion
- completely unstructured
- word association
B
MCQ: The Company makes all products in different brand lines is classified as
- brand endorsement
- brand mix
- product mix
- category assortment
B
MCQ: The capital items include
- component parts and materials
- equipment and installations
- maintenance and repair items
- operating supplies
B