Customer Segmentation Quiz Questions and Answers 142 PDF Download

Learn customer segmentation quiz questions, online BBA marketing management test 142 for distance learning degree, online BBA courses. Colleges and universities courses MCQs on identifying market segments & targets quiz, customer segmentation multiple choice questions and answers to learn marketing quiz with answers. Practice customer segmentation MCQs career test assessment on industrial goods classification, devising branding strategy, marketing research process, service mix categories, customer segmentation practice test for online internet marketing strategies courses distance learning.

Study BBA degree and executive MBA degree in marketing questions, customer segmentation online course has multiple choice question (MCQs): consumers who are used to buy only brand all time are classified as with options shifting loyal, hard-core loyal, split loyal and switchers for business schools students and teachers with online distance education resources. Learn identifying market segments & targets quiz questions with problem solving skills assessment test for business analyst certifications and competitive exam preparation.

Quiz on Customer Segmentation Worksheet 142Quiz PDF Download

Customer Segmentation Quiz

MCQ: Consumers who are used to buy only brand all time are classified as

  1. shifting loyal
  2. hard-core loyal
  3. split loyal
  4. switchers

B

Service Mix Categories Quiz

MCQ: Considering categories of services mix, tangible goods such as computers and automobile cars are classified as

  1. tangible goods with accompanying services
  2. pure tangible goods
  3. pure services
  4. major service with minor goods

A

Marketing Research Process Quiz

MCQ: Technique of asking respondents to complete given story is called

  1. sentence completion
  2. story completion
  3. completely unstructured
  4. word association

B

Devising Branding Strategy Quiz

MCQ: Company makes all products in different brand lines is classified as

  1. brand endorsement
  2. brand mix
  3. product mix
  4. category assortment

B

Industrial Goods Classification Quiz

MCQ: Capital items include

  1. component parts and materials
  2. equipment and installations
  3. maintenance and repair items
  4. operating supplies

B