Customer Segmentation Quiz Questions and Answers 142 PDF Download

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Study customer segmentation practice test with multiple choice question (MCQs), consumers who are used to buy only brand all time are classified as, for online business management degree with choices shifting loyal, hard-core loyal, split loyal, switchers for business schools students and teachers with online distance education resources. Learn identifying market segments and targets questions and answers with problem-solving skills assessment test for business analyst certifications and competitive exam preparation.

Quiz on Customer Segmentation Worksheet 142Quiz PDF Download

Customer Segmentation Quiz

MCQ: Consumers who are used to buy only brand all time are classified as

  1. shifting loyal
  2. hard-core loyal
  3. split loyal
  4. switchers


Service Mix Categories Quiz

MCQ: Considering categories of services mix, tangible goods such as computers and automobile cars are classified as

  1. tangible goods with accompanying services
  2. pure tangible goods
  3. pure services
  4. major service with minor goods


Marketing Research Process Quiz

MCQ: Technique of asking respondents to complete given story is called

  1. sentence completion
  2. story completion
  3. completely unstructured
  4. word association


Devising Branding Strategy Quiz

MCQ: Company makes all products in different brand lines is classified as

  1. brand endorsement
  2. brand mix
  3. product mix
  4. category assortment


Industrial Goods Classification Quiz

MCQ: Capital items include

  1. component parts and materials
  2. equipment and installations
  3. maintenance and repair items
  4. operating supplies