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Customer Segmentation Quiz Questions and Answers PDF Download eBook

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Quiz on Customer Segmentation PDF Download eBook

Customer Segmentation Quiz

MCQ: The consumers who are used to buy only brand all the time are classified as

  1. shifting loyal
  2. hard-core loyal
  3. split loyal
  4. switchers

B

Service Mix Categories Quiz

MCQ: Considering the categories of services mix, the tangible goods such as computers and automobile cars are classified as

  1. tangible goods with accompanying services
  2. pure tangible goods
  3. pure services
  4. major service with minor goods

A

Marketing Research Process Quiz

MCQ: The technique of asking respondents to complete the given story is called

  1. sentence completion
  2. story completion
  3. completely unstructured
  4. word association

B

Devising Branding Strategy Quiz

MCQ: The Company makes all products in different brand lines is classified as

  1. brand endorsement
  2. brand mix
  3. product mix
  4. category assortment

B

Industrial Goods Classification Quiz

MCQ: The capital items include

  1. component parts and materials
  2. equipment and installations
  3. maintenance and repair items
  4. operating supplies

B