Promotional Pricing Quiz Questions and Answers 131 PDF Download

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Quiz on Promotional Pricing Worksheet 131Quiz PDF Download

Promotional Pricing Quiz

MCQ: Low prices of shoes for marathon participating athletes is an example of

  1. special customer pricing
  2. special event pricing
  3. loss leader pricing
  4. cash rebates


Product Line Length Quiz

MCQ: Ways in which a company can do product line stretching are

  1. down-market stretch
  2. up-market stretch
  3. Two-way stretch
  4. all of the above


What is Organizational Buying Quiz

MCQ: Buying situation in which purchases are ordered from suppliers on an approved list is classified as

  1. modified task
  2. straight rebuy
  3. new task
  4. modified rebuy


Forecasting and Demand Measurement Quiz

MCQ: Price margins fall and price competition increases when index of market penetration is

  1. high
  2. low
  3. zero
  4. fixed


Market Targeting Quiz

MCQ: When any firm sells its market offering too many different market segments, it is classified as

  1. product specialization
  2. market specialization
  3. single product concentration
  4. mass customization