Promotional Pricing Quiz Questions and Answers 131 PDF Download

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Quiz on Promotional Pricing Worksheet 131Quiz PDF Download

Promotional Pricing Quiz

MCQ: Low prices of shoes for marathon participating athletes is an example of

  1. special customer pricing
  2. special event pricing
  3. loss leader pricing
  4. cash rebates

A

Product Line Length Quiz

MCQ: Ways in which a company can do product line stretching are

  1. down-market stretch
  2. up-market stretch
  3. Two-way stretch
  4. all of the above

D

What is Organizational Buying Quiz

MCQ: Buying situation in which purchases are ordered from suppliers on an approved list is classified as

  1. modified task
  2. straight rebuy
  3. new task
  4. modified rebuy

B

Forecasting and Demand Measurement Quiz

MCQ: Price margins fall and price competition increases when index of market penetration is

  1. high
  2. low
  3. zero
  4. fixed

A

Market Targeting Quiz

MCQ: When any firm sells its market offering too many different market segments, it is classified as

  1. product specialization
  2. market specialization
  3. single product concentration
  4. mass customization

A