Customer Segmentation Quiz Questions and Answers 104 PDF Book Download

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Quiz on Customer Segmentation Worksheet 104Quiz Book Download

Customer Segmentation Quiz

MCQ: Potential and attractive target market are classified as

  1. traditionalist
  2. savvy shoppers
  3. overwhelmed
  4. non-enthusiast


Consumer Segmentation Quiz

MCQ: Passive people who are very concerned about their favorite brands are considered as

  1. survivors
  2. non-survivors
  3. destroyers
  4. makers


Developing Brand Positioning Quiz

MCQ: Differentiability, deliverability and desirability are considered as

  1. points of references
  2. points of positioning
  3. points of association
  4. points of differences


Five Stage Model in Buying Decision Process Quiz

MCQ: Thought that buying product would not be worth of paid price is classified as

  1. functional risk
  2. financial risk
  3. attitude risk
  4. factor risk


Competitive Strategies for Market Leaders Quiz

MCQ: Assigning of resources to stronger ones to form weaker markets are classified as

  1. strategic withdrawal
  2. planned contraction
  3. unplanned withdrawal
  4. both A and B