Customer Segmentation Quiz Questions and Answers 104 PDF Download

Learn customer segmentation quiz online, BBA marketing management test 104 for online learning, distance learning courses. Free customer segmentation MCQs questions and answers to learn marketing quiz with answers. Practice tests for educational assessment on customer segmentation test with answers, competitive strategies for market leaders, five stage model in buying decision process, developing brand positioning, consumer segmentation, customer segmentation practice test for online marketing courses distance learning.

Free online customer segmentation course worksheet has multiple choice quiz question: potential and attractive target market are classified as with choices traditionalist, savvy shoppers, overwhelmed and non-enthusiast for business students and scholars to prepare for entry tests for admission in online universities and colleges, study identifying market segments & targets multiple choice questions based quiz question and answers.

Quiz on Customer Segmentation Worksheet 104 Quiz PDF Download

Customer Segmentation Quiz

MCQ: Potential and attractive target market are classified as

  1. traditionalist
  2. savvy shoppers
  3. overwhelmed
  4. non-enthusiast


Consumer Segmentation Quiz

MCQ: Passive people who are very concerned about their favorite brands are considered as

  1. survivors
  2. non-survivors
  3. destroyers
  4. makers


Developing Brand Positioning Quiz

MCQ: Differentiability, deliverability and desirability are considered as

  1. points of references
  2. points of positioning
  3. points of association
  4. points of differences


Five Stage Model in Buying Decision Process Quiz

MCQ: Thought that buying product would not be worth of paid price is classified as

  1. functional risk
  2. financial risk
  3. attitude risk
  4. factor risk


Competitive Strategies for Market Leaders Quiz

MCQ: Assigning of resources to stronger ones to form weaker markets are classified as

  1. strategic withdrawal
  2. planned contraction
  3. unplanned withdrawal
  4. both A and B