Customer Segmentation Quiz Questions and Answers 104 PDF Book Download

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Quiz on Customer Segmentation Worksheet 104Quiz Book Download

Customer Segmentation Quiz

MCQ: Potential and attractive target market are classified as

  1. traditionalist
  2. savvy shoppers
  3. overwhelmed
  4. non-enthusiast

C

Consumer Segmentation Quiz

MCQ: Passive people who are very concerned about their favorite brands are considered as

  1. survivors
  2. non-survivors
  3. destroyers
  4. makers

A

Developing Brand Positioning Quiz

MCQ: Differentiability, deliverability and desirability are considered as

  1. points of references
  2. points of positioning
  3. points of association
  4. points of differences

D

Five Stage Model in Buying Decision Process Quiz

MCQ: Thought that buying product would not be worth of paid price is classified as

  1. functional risk
  2. financial risk
  3. attitude risk
  4. factor risk

B

Competitive Strategies for Market Leaders Quiz

MCQ: Assigning of resources to stronger ones to form weaker markets are classified as

  1. strategic withdrawal
  2. planned contraction
  3. unplanned withdrawal
  4. both A and B

D