What Influences Consumer Behavior Quiz Questions and Answers 102 PDF Book Download

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Learn what influences consumer behavior test with multiple choice question (MCQs): in buying process, group that have direct impact on customers is classified as, with choices membership groups, primary groups, secondary groups, and both a and b for online bachelor's degree business administration. Learn analyzing consumer markets questions and answers for problem-solving, merit scholarships assessment test for digital marketing certification.

Quiz on What Influences Consumer Behavior Worksheet 102Quiz Book Download

What Influences Consumer Behavior Quiz

MCQ: In buying process, group that have direct impact on customers is classified as

  1. membership groups
  2. primary groups
  3. secondary groups
  4. both A and B

D

Types of Conflict Quiz

MCQ: Conflict that can occur between two channels which operate at same level is classified as

  1. vertical channel conflict
  2. horizontal channel conflict
  3. sealed channel conflict
  4. multi-channel conflict

B

Marketing Research Process Quiz

MCQ: 'Relative Perceived Quality' is classified as

  1. unit metrics
  2. procedural metrics
  3. marketing external metrics
  4. sampling metrics

C

Participants: Business Buying Process Quiz

MCQ: Individual who shapes product specifications and plays role in negotiation are classified as

  1. buyers
  2. suppliers
  3. approvers
  4. providers

A

What is Brand Equity Quiz

MCQ: Stage when customers think about a brand under consumption situation is classified as

  1. brand salience
  2. brand performance
  3. brand imagery
  4. brand feelings

A