Marketing Research Process Quiz Questions and Answers 9 PDF Book Download

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Learn marketing research process MCQ with multiple choice questions: type of research in which finders use tools from social sciences disciplines is called, with choices ethnographic research, demographic research, psychographic research, and geographical research for business administration degree online. Learn conducting marketing research questions and answers for problem-solving, merit scholarships assessment test for business analyst certification.

Quiz on Marketing Research Process Worksheet 9 PDF Book Download

Marketing Research Process MCQ

MCQ: Type of research in which finders use tools from social sciences disciplines is called

  1. ethnographic research
  2. demographic research
  3. psychographic research
  4. geographical research


Marketing Research Process MCQ

MCQ: First step in marketing research process is to

  1. define problem
  2. stating research objectives
  3. deciding research approach
  4. both A and B


Consumer Market Segmentation MCQ

MCQ: Consumers who buy branded products are classified as

  1. non-switchers
  2. switchers
  3. non-shifting loyal
  4. shifting loyal


Forecasting and Demand Measurement MCQ

MCQ: Maximum number of sales of all firms in an industry, for a given period of time is called

  1. total market potential
  2. total production potential
  3. total demand potential
  4. current demand


Auction Type Pricing MCQ

MCQ: Type of auctions which considers both situations such as, many buyers and one seller or one seller and many buyers, is classified as

  1. Australian auctions
  2. English auctions
  3. Dutch auctions
  4. Sealed-bid auctions