Product Hierarchy Quiz PDF: Questions and Answers - 87

MCQ 431: According to product hierarchy, the group of products that perform similar functions including the recognized product class is classified as

1. product line
2. product class
3. need family
4. product family

MCQ 432: The comparison of products benefits with all other market offerings is classified as

1. recognize problem
2. evaluation of substitutes
3. deciding information sources
4. research dynamics

MCQ 433: The consumer's buying behavior is largely influenced by

1. social factors
2. cultural factors
3. personal factors
4. all of the above

MCQ 434: The demand which is not affected by price ranges is classified as

1. inelastic demand
2. elastic demand
3. inelastic price
4. elastic price

MCQ 435: New task buying process passes through the stages such as

1. awareness
2. evaluation
3. trial and adoption
4. all of the above