Participants: Business Buying Process Multiple Choice Questions (MCQ) PDF - 8

MCQ 36: The deciders and buyers in companies are classified as

1. evaluators
2. approvers
3. buyers
4. selectors

MCQ 37: The organizational division which makes the decision on the amount of available resources is the part of

1. corporate level
2. division level
3. business unit
4. decision level

MCQ 38: The technique which is not included in co-branding is

1. retail co-branding
2. wholesale co-branding
3. joint-venture co-branding
4. multiple-sponsor co-branding

MCQ 39: In marketing, the 'Relative Employee Satisfaction' is best classified as

1. internal marketing metrics
2. perceived metrics
3. quality metrics
4. loyalty metrics

MCQ 40: The long-term social and economic changes on a highly large scale is classified as

1. minor trends
2. mega trends
3. special followers
4. introductory products