Product Classifications MCQ (Multiple Choice Questions) PDF - 74

MCQ 366: The group of products on the basis of tangibility and durability include

1. durable goods
2. non-durable goods
3. services
4. all of the above

MCQ 367: The low priced brands in the brand portfolio of particular Company are classified as

1. traffic builders
2. fighter brands
3. flankers
4. competing brands

MCQ 368: The example of vertical channel conflict between intermediary channels is

1. conflict between wholesaler and retailer
2. conflict between two retailers
3. conflict between two suppliers
4. conflict between more than two sales agents

MCQ 369: In the graph of market demand function, the different companies marketing expenditures are shown on the

1. horizontal axis
2. vertical axis
3. market equilibrium point
4. Company's equilibrium point

MCQ 370: The levels involve in marketing plan are

1. strategic level
2. tactical level
3. organizational level
4. both A and B