BBA Marketing Management Practice Test 68
What Influences Consumer Behavior Multiple Choice Questions (MCQ) PDF - 68
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The MCQ Quiz: Family, friends, coworkers and neighbors are classified as; "What Influences Consumer Behavior" App APK Download (Free) with answers formal groups, membership groups, transaction group and informal groups to study online training courses. Study analyzing consumer markets questions and answers, Apple Book to download free sample for online business administration degree.
What Influences Consumer Behavior Questions and Answers PDF Download: Quiz 68
MCQ 336: The family, friends, coworkers and neighbors are classified as
- membership groups
- formal groups
- transaction group
- informal groups
MCQ 337: The pricing technique in which variable fee is charged with a fixed fee, are classified as
- product line pricing
- Two-part pricing
- by-product pricing
- optional-feature pricing
MCQ 338: The low share-penetration index includes
- low brand awareness
- low availability
- high price
- all of the above
MCQ 339: The consumers who remain loyal to two or three brands are classified as
- split loyal
- switchers
- shifting loyal
- hard-core loyal
MCQ 340: The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as
- down-market stretch
- up-market stretch
- Two-way stretch
- left-market stretch
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What Influences Consumer Behavior Practice Tests
- Set of segments which share some profitable similarities are classified as
- Attack strategy challenger spots areas where the competitors are underperforming is considered as
- Higher levels of energy and differentiation are shown by
- Bidding technique in which only one bid is submitted by sellers is classified as
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