What is Brand Equity Quiz PDF: Questions and Answers - 63

MCQ 311: The indicator which determines future value and growth is classified as

1. brand value
2. brand strength
3. brand awareness
4. brand knowledge

MCQ 312: The third step in the customer's value analysis is

1. assessing the attributes importance
2. assessing the company's performance
3. monitoring competitor's performance
4. both B and C

MCQ 313: The benefits that customer's views are essential to credible market offering are classified as

1. competitive points of parity
2. category points of parity
3. desirable points of parity
4. comparative points of difference

MCQ 314: The distribution strategy which leads to limited number of intermediaries is classified as

1. exclusive distribution
2. descriptive distribution
3. intensive distribution
4. selective distribution

MCQ 315: To create strategy between demand and supply, the peak time efficiency, shared services and increased service participation are strategies of

1. descriptive side
2. demand side
3. supply side
4. complementary side