BBA Marketing Management Practice Test 61

Buying Decision Process - Five Stage Model Quiz Questions and Answers PDF - 61

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Buying Decision Process - Five Stage Model Questions and Answers PDF Download: Quiz 61

MCQ 301: The information is collected from consumer rating organizations and mass media is classified as

A) public sources

B) experimental sources

C) personal sources

D) commercial sources

MCQ 302: The 'chain of value' identifies

A) Four primary activities

B) Five primary activities

C) Six primary activities

D) Seven primary activities

MCQ 303: When more and more extrinsic factors play role in the buying decision, the customer most probably follow

A) peripheral route

B) central route

C) expectancy cue

D) value cue

MCQ 304: The assessment of brand equity potential sources by tracking consumer knowledge structure is called

A) direct approach

B) indirect approach

C) internal assessment

D) external assessment

MCQ 305: The change in attitude based on customer's association to brands is classified as

A) elaboration route

B) central cues

C) value cues

D) peripheral route

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