BBA: Management Courses

BBA Marketing Management Certification Exam Tests

BBA Marketing Management Practice Test 53

Marketing Research Process Quiz Questions and Answers PDF - 53

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Marketing Research Process Questions and Answers PDF Download: Quiz 53

MCQ 261: The technique in which the people create picture of collage or other drawings to depict consumer's perceptions is called

A) visualizations
B) personifications
C) laddering
D) associations

MCQ 262: The tendency of interpreting useful information in a way that it fits customer's preconceptions is classified as

A) planned attention
B) selective distortion
C) planned distortion
D) planned retention

MCQ 263: The stronger the brand is, the discount rate is

A) higher
B) lower
C) stable
D) earned

MCQ 264: The list of company's major strategic alliances do not include

A) product alliance
B) promotional alliance
C) pricing collaborations
D) financial alliances

MCQ 265: The 'brand asset valuator' key pillars include

A) relevance
B) esteem
C) energized differentiation
D) all of the above

BBA Marketing Management Exam Prep Tests

Marketing Research Process Learning App & Free Study Apps

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Marketing Research Process App (Android & iOS)

Marketing Research Process App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (Android & iOS)

BBA Economics App (Android & iOS)

BBA Economics App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)