Market Targeting Quiz PDF: Questions and Answers - 43

MCQ 211: The differentiated marketing in comparison of undifferentiated marketing creates

1. more total sales
2. less total sales
3. less total cost
4. more total purchases

MCQ 212: The demand of market corresponding to the level of industry is called as

1. market forecast
2. demand forecast
3. product forecast
4. market share forecast

MCQ 213: The calculation of 'area market potential' includes the methods which are

1. market-buildup method
2. multiple-factor index method
3. chain-ratio method
4. both A and B

MCQ 214: The pricing technique according to which the low price is charged for a quality offering is classified as

1. break-even pricing
2. perceived value pricing
3. target return pricing
4. value pricing

MCQ 215: The influential model of attitude change and attitude formation is

1. elaboration likelihood model
2. value likelihood model
3. expectancy elaboration model
4. value elaboration model