Cultivating Customer Relationships Quiz Questions and Answers 40 PDF Book Download

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Quiz on Cultivating Customer Relationships Worksheet 40 PDF Book Download

Cultivating Customer Relationships MCQ

MCQ: Aggregate value of customer's base is classified as

  1. shareholder value
  2. base value
  3. retention value
  4. marketer's base value


Stages in Buying Process MCQ

MCQ: Types of electronic procurement hubs are

  1. geographical hubs
  2. vertical hubs
  3. functional hubs
  4. both B and C


Analyzing Macro Environment MCQ

MCQ: Customer's activity which is often unpredictable and short lived is best classified as

  1. marketing shade
  2. short-term marketing wave
  3. fad
  4. fade


Initiating Price Increases MCQ

MCQ: Price increasing technique in which companies with long lead times, do not set price until product is finished is classified as

  1. reduction of discounts
  2. unbundling
  3. delayed quotation pricing
  4. escalator clauses


Developing Brand Positioning MCQ

MCQ: Value proposition in which customer is focused, is result of

  1. targeting
  2. positioning
  3. extract target
  4. segmenting