Cultivating Customer Relationships Quiz Questions & Answers Online 40 PDF eBook Download

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Quiz on Cultivating Customer Relationships MCQs with Answers 40 PDF eBook Download

Cultivating Customer Relationships Quiz

MCQ: Aggregate value of customer's base is classified as

  1. shareholder value
  2. base value
  3. retention value
  4. marketer's base value

A

Stages in Buying Process Quiz

MCQ: Types of electronic procurement hubs are

  1. geographical hubs
  2. vertical hubs
  3. functional hubs
  4. both B and C

D

Analyzing Macro Environment Quiz

MCQ: Customer's activity which is often unpredictable and short lived is best classified as

  1. marketing shade
  2. short-term marketing wave
  3. fad
  4. fade

C

Initiating Price Increases Quiz

MCQ: Price increasing technique in which companies with long lead times, do not set price until product is finished is classified as

  1. reduction of discounts
  2. unbundling
  3. delayed quotation pricing
  4. escalator clauses

C

Developing Brand Positioning Quiz

MCQ: Value proposition in which customer is focused, is result of

  1. targeting
  2. positioning
  3. extract target
  4. segmenting

B