BBA Marketing Management Practice Test 37

Developing Brand Positioning Quiz Questions and Answers PDF - 37

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Developing Brand Positioning Questions and Answers PDF Download: Quiz 37

MCQ 181: The group of firm's offer a class of products and substitutes for one another is classified as

A) industry

B) Corporation

C) organization

D) subsidiary

MCQ 182: The assessment of growth opportunities is the part of

A) corporate planning

B) tactical planning

C) strategic planning

D) financial planning

MCQ 183: The kind of qualities that buyers used to evaluate before purchasing the product are classified as

A) search qualities

B) credence qualities

C) experience qualities

D) minor qualities

MCQ 184: The process of defining customer focuses on selling a product to existing market is called

A) target market definition

B) strategic market definition

C) financial market definition

D) business analysis definition

MCQ 185: For the planning of period, the development of specific goals is called

A) goal formulation

B) goal achievement

C) goal hierarchy

D) quantitative objective

BBA Marketing Management Exam Prep Tests

Targeted Marketing MCQs

Five Stage Model in Buying Decision Process MCQs

Customer Expectations MCQs

What is Brand Equity MCQs

Business Buying Process MCQs

Consumer Goods Classification MCQs

Industrial Goods Classification MCQs

Marketing Strategy MCQs

Measuring Brand Equity MCQs

Service Mix Categories MCQs

Product Failure MCQs

Geographical Pricing MCQs

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