Measuring Brand Equity Quiz Questions and Answers PDF - 29

MCQ 141: The market multiplier includes

1. market dynamics
2. competitive reactions
3. channel support
4. distinctiveness

MCQ 142: The intermediaries that perform functions of selling goods of different manufacturers are classified as

1. trade channel
2. escalator channel
3. shallow channels
4. predatory channels

MCQ 143: The technique that allows company to determine the price which helps in yielding targeted return on investment is classified as

1. markup pricing
2. target return pricing
3. target return costing
4. markup costing

MCQ 144: The first step in the procedure of setting the price is to

1. analyzing prices of competitor's
2. estimating costs
3. determining demand
4. select pricing objective

MCQ 145: In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as

1. presence
2. brand relevance
3. performance
4. advantage