BBA Marketing Management Practice Test 172

Corporate and Division Strategic Planning Multiple Choice Questions (MCQ) PDF - 172

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Corporate & Division Strategic Planning Questions and Answers PDF Download: Quiz 172

MCQ 856: The 'market-penetration strategy' is used to gain market share in

A) current product in current market

B) current products in new market

C) new products for new markets

D) new products in new market

MCQ 857: The buying person's spouse and children is classified

A) family of procreation

B) family orientation

C) inspiration orientation

D) group orientation

MCQ 858: The customer multiplier include

A) customer size and profile

B) clarity

C) relevance

D) risk profile

MCQ 859: The type of question in which a respondent can answer in unlimited ways is classified as

A) completely unstructured

B) word association

C) sentence completion

D) story completion

MCQ 860: The particular brand's equity arises from consumer's response to

A) similarities

B) differences

C) knowledge

D) equity

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