BBA: Management Courses

BBA Marketing Management Certification Exam Tests

BBA Marketing Management Practice Test 171

Cultivating Customer Relationships Quiz PDF: Questions and Answers - 171

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Cultivating Customer Relationships Questions and Answers PDF Download: Quiz 171

MCQ 851: The number of customers or potential customers who will help in company's growth is classified as

A) customer's base
B) retailer's base
C) distributor's base
D) marketer's base

MCQ 852: When the marketers offer the products which is representation of the category as a whole is classified as

A) representative heuristic
B) motivation heuristic
C) expectancy heuristic
D) psychological heuristic

MCQ 853: The business buyers convert all the benefits and costs into

A) corporate terms
B) monetary terms
C) approving terms
D) influencing terms

MCQ 854: The pricing strategy uses by companies, operating in price sensitive market is classified as

A) market penetration pricing
B) market skimming pricing
C) quality leadership pricing
D) push pricing strategy

MCQ 855: If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be

A) 4
B) 6
C) 24
D) 30

BBA Marketing Management Exam Prep Tests

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Cultivating Customer Relationships App (Android & iOS)

Cultivating Customer Relationships App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (Android & iOS)

BBA Economics App (Android & iOS)

BBA Economics App (Android & iOS)

Cost Accounting App (Android & iOS)

Cost Accounting App (Android & iOS)