BBA Marketing Management Practice Test 161

Measuring Brand Equity Quiz Questions and Answers PDF - 161

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Measuring Brand Equity Questions and Answers PDF Download: Quiz 161

MCQ 801: The overall brand discount rate is equal to the sum of

A) brand risk premium

B) risk free rate

C) brand earnings

D) both A and B

MCQ 802: The number of acquisition and its prospect depends on

A) add-on spending

B) retention

C) visualization

D) acquisition

MCQ 803: The research instruments present to respondents consist a set of questions, are classified as

A) technological devices

B) random sample

C) questionnaires

D) stratified sample

MCQ 804: The slow economic and technological changes which influence for larger period of times is called

A) super trend

B) fabulous trend

C) techno-socio trend

D) mega trend

MCQ 805: The value of well-known brand is typically half of the firm's

A) market finance

B) market capitalization

C) actual finance

D) asset total value

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