Marketing Research Process Multiple Choice Questions (MCQ) PDF - 148

MCQ 736: The third step in the marketing research process is

1. collecting the information
2. analyzing the information
3. storing the findings
4. ignoring competitive prices

MCQ 737: The two-factor theory is proposed by

1. Frederick Herzberg
2. Abraham Maslow
3. Sigmund Freud
4. John Dale

MCQ 738: The Fredrick Herzberg, Sigmund Freud and Abraham Maslow has stated the theory of

1. rational
2. motivation
3. biogenic factors
4. self-concept

MCQ 739: The marketer who is creative and proactive in marketing strategy is classified as

1. creative marketers
2. market driven marketers
3. responsive marketers
4. anticipative marketers

MCQ 740: The kind of shoppers that care the most about performance of product and variety that company offers are classified as

1. service quality shoppers
2. price value customers
3. affinity customers
4. interactive customers