Forecasting and Demand Measurement MCQ (Multiple Choice Questions) PDF - 146

MCQ 726: The market which is not affected by marketing expenditures of other companies in industry is called

1. expanding expenditure
2. limited expenditure
3. expansible market
4. no expansible market

MCQ 727: The eight stages in buying process is called

1. buy phase
2. purchase phase
3. sell phase
4. off phase

MCQ 728: The function of closeness between product's performance and product expectation is classified as

1. satisfaction
2. dissatisfaction
3. high performance
4. bad performance

MCQ 729: The stage which describes the extent of customer relationship and feels 'in sync' in it is best considered as

1. brand emotions
2. brand conversation
3. brand judgments
4. brand resonance

MCQ 730: The more intense the product's positivism, the customer is closer to us, then the customer can adjust

1. our product purchase intention
2. other product purchase intention
3. our product perception
4. other product perception