Customer Segmentation Questions and Answers 142 PDF Book Download

Customer segmentation quiz questions and answers, customer segmentation MCQ with answers pdf 142 to study online marketing management degree courses. Practice "identifying market segments and targets" quiz, customer segmentation Multiple Choice Questions (MCQs) to practice marketing test with answers for online marketing degree. Free customer segmentation MCQs, industrial goods classification, devising branding strategy, marketing research process, service mix categories, customer segmentation test prep for online bachelor degree programs in business administration.

"The consumers who are used to buy only brand all the time are classified as", customer segmentation Multiple Choice Questions (MCQs) with choices hard-core loyal, shifting loyal, split loyal, and switchers for online BBA degree. Learn identifying market segments and targets questions and answers to improve problem solving skills to learn free online courses.

Quiz Questions on Customer Segmentation 142 PDF Book Download

Customer Segmentation Quiz

MCQ: The consumers who are used to buy only brand all the time are classified as

  1. shifting loyal
  2. hard-core loyal
  3. split loyal
  4. switchers

B

Service Mix Categories Quiz

MCQ: Considering the categories of services mix, the tangible goods such as computers and automobile cars are classified as

  1. tangible goods with accompanying services
  2. pure tangible goods
  3. pure services
  4. major service with minor goods

A

Marketing Research Process Quiz

MCQ: The technique of asking respondents to complete the given story is called

  1. sentence completion
  2. story completion
  3. completely unstructured
  4. word association

B

Devising Branding Strategy Quiz

MCQ: The Company makes all products in different brand lines is classified as

  1. brand endorsement
  2. brand mix
  3. product mix
  4. category assortment

B

Industrial Goods Classification Quiz

MCQ: The capital items include

  1. component parts and materials
  2. equipment and installations
  3. maintenance and repair items
  4. operating supplies

B