BBA Marketing Management Practice Test 133

Corporate and Division Strategic Planning Quiz Questions and Answers PDF - 133

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Corporate & Division Strategic Planning Questions and Answers PDF Download: Quiz 133

MCQ 661: The structure, policies and corporate culture to change business environment are called

A) organization

B) company

C) conglomerate

D) diversified market

MCQ 662: The process of determining overall profitability of each segment on the basis of market growth and access is classified as

A) solution based segmentation

B) need based segmentation

C) segment identification

D) segment attractiveness

MCQ 663: The individual marketing is also called

A) segments of one

B) customized marketing

C) one to one marketing

D) all of the above

MCQ 664: The marketer who discovers the customer solutions which they do not offer is considered as

A) responsive marketers

B) anticipative marketers

C) creative marketers

D) market driven marketers

MCQ 665: The measure of expected life of any product under stressful conditions is classified as

A) durability

B) performance quality

C) reliability

D) conformance quality

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