What is Brand Equity Questions and Answers 132 PDF Book Download

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Quiz Questions on What is Brand Equity 132 PDF Book Download

What is Brand Equity Quiz

MCQ: When customers react favorably for specific brand and identify it differently, it is said to be

  1. positive brand equity
  2. negative brand equity
  3. buyer's equity
  4. market share equity

A

Promotional Pricing Quiz

MCQ: The techniques involved in promotional pricing are

  1. loss leader pricing
  2. cash rebates
  3. low interest pricing
  4. all of the above

B

What is Brand Equity Quiz

MCQ: The customer's emotional responses in relation to the brand are classified as

  1. brand imagery
  2. brand feelings
  3. brand salience
  4. brand performance

B

SCM Value Networks Quiz

MCQ: The network of company's suppliers, immediate customers of suppliers, end users and suppliers of suppliers is classified as

  1. hybrid network
  2. value network
  3. functional network
  4. predatory network

B

Building Customer Value, Satisfaction and Loyalty Quiz

MCQ: The 'total customer benefits' include

  1. product benefits
  2. services benefit
  3. image benefit
  4. all of the above

D