BBA: Management Courses

BBA Marketing Management Certification Exam Tests

BBA Marketing Management Practice Test 124

Marketing Research Process Multiple Choice Questions (MCQ) PDF - 124

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Marketing Research Process Questions and Answers PDF Download: Quiz 124

MCQ 616: The type of question which consists of rating to some attributes from "poor" to "excellent" is said to be

A) rating scale
B) ranking scale
C) distribution scale
D) intention scale

MCQ 617: The extra payment awarded to resellers for their participation in special programs is classified as

A) allowance
B) offset discount
C) seasonal discount
D) equalizing discount

MCQ 618: The markets which include buying from manufacturers rather than intermediaries is classified as

A) relative buyers
B) price sensitive buyers
C) business markets
D) consumer markets

MCQ 619: Considering the categories of services mix, the meal of restaurant is classified as example of

A) pure services
B) major service with minor goods
C) tangible goods with accompanying services
D) pure tangible goods

MCQ 620: Most of the time, the company's specialized departments handle the

A) support activities
B) primary activities
C) financial activities
D) supplying activities

BBA Marketing Management Exam Prep Tests

Marketing Research Process Learning App & Free Study Apps

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Marketing Research Process App (Android & iOS)

Marketing Research Process App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

Financial Markets App (Android & iOS)

Financial Markets App (Android & iOS)