What Influences Consumer Behavior Quiz Questions & Answers Online 121 PDF eBook Download

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Quiz on What Influences Consumer Behavior MCQs with Answers 121 PDF eBook Download

What Influences Consumer Behavior Quiz

MCQ: Religious groups and trade-union groups are best classified in

  1. primary groups
  2. secondary groups
  3. membership groups
  4. transaction groups


Services Differentiation Quiz

MCQ: Product returns that cannot be eliminated with better packaging, improved storage and transportation in short run is classified as

  1. uncontrollable returns
  2. controllable returns
  3. capital returns
  4. differential returns


Types of Conflict Quiz

MCQ: Example of horizontal channel conflict between intermediary channels is

  1. conflict between supplier and producer
  2. conflict between retailer and end user
  3. conflict between wholesaler and retailer
  4. conflict between two retailers


Forecasting and Demand Measurement Quiz

MCQ: Substantial growth potential in industry for all firms is called

  1. low market penetration index
  2. high market penetration index
  3. stretched market penetration index
  4. strict demand


Benefits of Vertical Coordination Quiz

MCQ: Stronger buyer and seller ties are facilitated in

  1. vertical coordination
  2. horizontal coordination
  3. contract coordination
  4. selling coordination