What is Brand Equity Multiple Choice Questions (MCQ) PDF - 12

MCQ 56: The product or service that can be differentiate the competitors but can satisfy the same need is classified as

1. customized brands
2. super brands
3. brand
4. value products

MCQ 57: The strategies such as vertical and horizontal integration are classified as

1. integrative growth
2. disintegrative growth
3. extensive growth
4. intensive growth

MCQ 58: The purchasing agents of the companies in business markets dominate the

1. buyer selection
2. trial suppliers
3. product components
4. supplier selection

MCQ 59: The endowment of products or services with the power of specific name or logo is considered as

1. branding
2. packaging
3. advertising
4. valuing

MCQ 60: In sampling plan, the question 'To whom should we survey?' is the part of

1. sampling size
2. sampling procedure
3. sampling unit
4. sampling scale