BBA Marketing Management Practice Test 116

What Influences Consumer Behavior Multiple Choice Questions (MCQ) PDF - 116

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What Influences Consumer Behavior Questions and Answers PDF Download: Quiz 116

MCQ 576: The consumer's seek about the answer of 'how we think others see us' is a concept named as a

A) ideal self-concept

B) actual self-concept

C) self-concept

D) self-monitors

MCQ 577: In straight rebuy buying mode, the business buyer makes the

A) fewest decision

B) most of the decision

C) new decisions

D) modified purchases

MCQ 578: According to categories of services mix, and the products that have no accompanying services are classified as

A) tangible goods with accompanying services

B) pure tangible goods

C) pure services

D) major service with minor goods

MCQ 579: The 'market share value' is best classified as

A) marketing external metrics

B) sampling metrics

C) unit metrics

D) procedural metrics

MCQ 580: The expenditures that are tailored to particular value chain and organization are classified as

A) vertical investments

B) horizontal investments

C) specific investments

D) contractual investments

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