Analyzing Macro Environment Quiz PDF: Questions and Answers - 111

MCQ 551: The increase in business legislation and special interest groups is classified as

1. socio-techno environment
2. political-legal environment
3. technology trends
4. social trends

MCQ 552: The websites are established for independent products and customer services review forums are the classic examples of

1. product marketing
2. service marketing
3. internet based market intelligence
4. market development

MCQ 553: When the companies combine existing brand with new brands, the brands are called

1. parent brand
2. product extension
3. brand extension
4. sub-brand

MCQ 554: The particular set of marketing channels employed by company is classified as

1. marketing channel system
2. predatory channel system
3. discount channel system
4. quotation channel system

MCQ 555: The 'field-service firm' is an example of

1. specialty line marketing firms
2. designed researches
3. customer oriented research firms
4. syndicated research firms