BBA Marketing Management Practice Test 5

Cultivating Customer Relationships Quiz Questions and Answers PDF - 5

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Cultivating Customer Relationships Questions and Answers PDF Download: Quiz 5

MCQ 21: The marketing messages that are based to respect consumer's wishes and willingness is classified as

A) permission marketing

B) supplier marketing

C) customer specified marketing

D) activity marketing

MCQ 22: The design strategy of business includes

A) marketing strategy

B) technology strategy

C) sourcing strategy

D) all of the above

MCQ 23: The VALS segmentation framework dimension 'consumer motivation' is classified as

A) the horizontal dimension

B) the vertical dimension

C) the stretch dimension

D) the strength dimension

MCQ 24: The first phase of value creation in sequence is

A) choosing the value

B) providing the value

C) communicating the value

D) making the superior product

MCQ 25: The consumer's primary motivation does not include

A) ideals

B) leadership

C) achievement

D) self-expression

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