Marketing Research Process Quiz Questions and Answers 175 PDF Download

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Quiz on Marketing Research Process Worksheet 175Quiz PDF Download

Marketing Research Process Quiz

MCQ: In marketing, 'resource adequacy' is best classified as

  1. internal marketing metrics
  2. perceived metrics
  3. quality metrics
  4. loyalty metrics

A

Maximizing Customer Lifetime Value Quiz

MCQ: Technique which tries to identify real cost of serving an individual customer is called

  1. activity based accounting
  2. cost based accounting
  3. price based accounting
  4. turnover based accounting

A

Characteristics of Services Quiz

MCQ: To create fit between demand and supply, non-peak demand, complementary services, differential pricing and reservations systems are strategies of

  1. demand side
  2. supply side
  3. complementary side
  4. descriptive side

A