Cultivating Customer Relationships Quiz Questions and Answers 174 PDF Download

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Quiz on Cultivating Customer Relationships Worksheet 174Quiz PDF Download

Cultivating Customer Relationships Quiz

MCQ: Any occasion on which brand or product is encountered by end customers is called

  1. customer touch point
  2. company touch point
  3. retailers touch point
  4. relationship touch point


Marketing Research Process Quiz

MCQ: External marketing metrics consist of

  1. perceived quality and awareness
  2. customer loyalty and retention
  3. freedom to fall
  4. both A and B


Stages in Buying Process Quiz

MCQ: Cost reduction approach states that product components can be redesigned without affecting performance is classified as

  1. product value analysis
  2. product performance analysis
  3. product cost analysis
  4. product marketing analysis


Co-Branding and Ingredient Branding Quiz

MCQ: Special technique of co-branding which builds brand equity for components or materials containing different branded products is classified as

  1. mix branding
  2. optional branding
  3. ingredient branding
  4. line fill branding


Brand Strategy Quiz

MCQ: Strategy of using company brand name for every product is referred as

  1. house of products
  2. branded house strategy
  3. house of brands
  4. strategy house