Cultivating Customer Relationships Quiz Questions and Answers 174 PDF Download

Learn cultivating customer relationships quiz, online BBA marketing management test 174 for distance learning, online courses. Free marketing MCQs questions and answers to learn cultivating customer relationships MCQs with answers. Practice MCQs to test knowledge on cultivating customer relationships with answers, brand strategy, co-branding and ingredient branding, stages in buying process, marketing research process, cultivating customer relationships test for online marketing plan courses distance learning.

Free cultivating customer relationships online course worksheet has multiple choice quiz question: any occasion on which brand or product is encountered by end customers is called with choices customer touch point, company touch point, retailers touch point and relationship touch point for business students with eCourses' distance education to improve interactive problem-solving skills, study creating long-term loyalty relationships multiple choice questions based quiz question and answers.

Quiz on Cultivating Customer Relationships Worksheet 174 Quiz PDF Download

Cultivating Customer Relationships Quiz

MCQ. Any occasion on which brand or product is encountered by end customers is called

  1. customer touch point
  2. company touch point
  3. retailers touch point
  4. relationship touch point

A

Marketing Research Process Quiz

MCQ. External marketing metrics consist of

  1. perceived quality and awareness
  2. customer loyalty and retention
  3. freedom to fall
  4. both A and B

D

Stages in Buying Process Quiz

MCQ. Cost reduction approach states that product components can be redesigned without affecting performance is classified as

  1. product value analysis
  2. product performance analysis
  3. product cost analysis
  4. product marketing analysis

A

Co-Branding and Ingredient Branding Quiz

MCQ. Special technique of co-branding which builds brand equity for components or materials containing different branded products is classified as

  1. mix branding
  2. optional branding
  3. ingredient branding
  4. line fill branding

C

Brand Strategy Quiz

MCQ. Strategy of using company brand name for every product is referred as

  1. house of products
  2. branded house strategy
  3. house of brands
  4. strategy house

B