Industrial Goods Classification Quiz Questions and Answers PDF - 125

MCQ 621: The portable factory and office equipment such as hand tools, desks and personal computers are classified as

1. emergency items
2. repair items
3. equipment
4. operating supplies

MCQ 622: When the firm concentrates on serving needs of any specific customer group, it is considered as

1. product specialization
2. market specialization
3. single product concentration
4. mass customization

MCQ 623: The customer's lifetime purchases that generate the net present value of future profit streams is called

1. customer lifetime value
2. customer purchases value
3. customer cost incurred
4. customer relationships

MCQ 624: In close-ended question, the use of scale having two bipolar words to record response of respondent's is classified as

1. semantic differential
2. Likert scale
3. multiple choice
4. dichotomous

MCQ 625: The type of question which consists of an importance scale for some attributes and respondents is classified as

1. semantic differential
2. importance scale
3. multidimensional scale
4. least important scale