Marketing Research Process Quiz Questions and Answers 124 PDF Download

Learn marketing research process quiz, online BBA marketing management test 124 for distance learning, online courses. Free marketing MCQs questions and answers to learn marketing research process MCQs with answers. Practice MCQs to test knowledge on marketing research process with answers, marketing and customer value, service mix categories, what is organizational buying, discounts and allowances, marketing research process test for online service marketing courses distance learning.

Free marketing research process online course worksheet has multiple choice quiz question: type of question which consists of rating to some attributes from "poor" to "excellent" is said to be with choices rating scale, ranking scale, distribution scale and intention scale for associate degree, graduate degree and masters degree students for online eLearning preparation, study conducting marketing research multiple choice questions based quiz question and answers.

Quiz on Marketing Research Process Worksheet 124 Quiz PDF Download

Marketing Research Process Quiz

MCQ. Type of question which consists of rating to some attributes from "poor" to "excellent" is said to be

  1. rating scale
  2. ranking scale
  3. distribution scale
  4. intention scale


Discounts and Allowances Quiz

MCQ. Extra payment awarded to resellers for their participation in special programs is classified as

  1. allowance
  2. offset discount
  3. seasonal discount
  4. equalizing discount


What is Organizational Buying Quiz

MCQ. Markets which include buying from manufacturers rather than intermediaries is classified as

  1. relative buyers
  2. price sensitive buyers
  3. business markets
  4. consumer markets


Service Mix Categories Quiz

MCQ. Considering categories of services mix, meal of restaurant is classified as example of

  1. pure services
  2. major service with minor goods
  3. tangible goods with accompanying services
  4. pure tangible goods


Marketing and Customer Value Quiz

MCQ. Most of time, company's specialized departments handle the

  1. support activities
  2. primary activities
  3. financial activities
  4. supplying activities