What Influences Consumer Behavior Quiz Questions and Answers PDF - 121

MCQ 601: The religious groups and trade-union groups are best classified in

1. primary groups
2. secondary groups
3. membership groups
4. transaction groups

MCQ 602: The product returns that cannot be eliminated with better packaging, improved storage and transportation in short run is classified as

1. uncontrollable returns
2. controllable returns
3. capital returns
4. differential returns

MCQ 603: The example of horizontal channel conflict between intermediary channels is

1. conflict between supplier and producer
2. conflict between retailer and end user
3. conflict between wholesaler and retailer
4. conflict between two retailers

MCQ 604: The substantial growth potential in the industry for all the firms is called

1. low market penetration index
2. high market penetration index
3. stretched market penetration index
4. strict demand

MCQ 605: The stronger buyer and seller ties are facilitated in

1. vertical coordination
2. horizontal coordination
3. contract coordination
4. selling coordination