BBA Marketing Management Practice Test 120

Maximizing Customer Lifetime Value Multiple Choice Questions (MCQ) PDF - 120

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Maximizing Customer Lifetime Value Questions and Answers PDF Download: Quiz 120

MCQ 596: A person or company that yields a revenue more than the incurred costs of selling and serving is called

A) dissatisfaction

B) superior value

C) profitable customers

D) satisfied customers

MCQ 597: The belief system that helps in shaping attitudes and behaviors is classified as

A) core consumer behavior

B) core values

C) multitasking

D) time constrained

MCQ 598: A technique which multiplies a base number by adjusting percentages is called

A) chain-ratio method

B) supply ratio method

C) raw material ratio

D) fixed cost ratio

MCQ 599: The channel system of company sells its products directly to its customers is classified as

A) direct marketing channel

B) indirect marketing channel

C) descriptive channels

D) functional channels

MCQ 600: When the customer set acceptance cutoff level minimum for each attribute of the product, it is classified as

A) lexicographic heuristics

B) eliminating heuristic

C) heuristics

D) conjunctive heuristic

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