Product Hierarchy Quiz Questions and Answers 119 PDF Download

Learn product hierarchy quiz, online BBA marketing management test 119 for online courses, distance learning. Free marketing MCQs questions and answers to learn product hierarchy MCQs with answers. Practice MCQs to test knowledge on product hierarchy, channel levels, purchasing or procurement process, setting price, initiating price increases for BBA online tests with answers.

Free product hierarchy course worksheet has multiple choice quiz question as in product hierarchy, specific need that causes to seek existence of particular product family is classified as with options product line, product class, need family and product family with problems solving answer key to test study skills for online e-learning, viva help and jobs' interview preparation tips, study product strategy setting multiple choice questions based quiz question and answers.

Quiz on Product Hierarchy Quiz PDF Download Worksheet 119

Product Hierarchy Quiz

MCQ. In product hierarchy, specific need that causes to seek existence of particular product family is classified as

  1. product line
  2. product class
  3. need family
  4. product family

C

Channel Levels Quiz

MCQ. In marketing channels, channel level of company selling its products through retailers, wholesalers, sales agents and brokers is classified as

  1. Two-level channel
  2. Three-level channel
  3. One-level channel
  4. Zero-level channel

B

Purchasing or Procurement Process Quiz

MCQ. Business buyers seek benefits in economic, social and technical terms and in total classified as

  1. highest benefit package
  2. lowest benefit package
  3. medium benefit package
  4. initiating benefit package

A

Setting Price Quiz

MCQ. Pricing strategy practiced by company according to which prices are high for products at introduction stage and drops overtime is classified as

  1. push pricing strategy
  2. market penetration pricing
  3. market skimming pricing
  4. quality leadership pricing

C

Initiating Price Increases Quiz

MCQ. Factor which does not lead in product price increasing is

  1. cost inflation
  2. over demand
  3. anticipatory pricing
  4. predatory pricing

D