Product Line Length MCQs Quiz Online PDF Download

Learn product line length MCQs, marketing management test for online learning courses, test prep to practice test. Product strategy setting quiz has multiple choice questions (MCQ), product line length quiz questions and answers, co-branding and ingredient branding, services differentiation, product line length tutorials for online content marketing courses distance learning.

Marketing management practice test MCQ: product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called with options left-market stretch, down-market stretch, up-market stretch and two-way stretch for distance learning for online bachelor's degree and masters degree exams. Free study guide is for online learning product line length quiz with MCQs to practice test questions with answers with MBA GMAT prep for online GMAT exam preparation.

MCQs on Product Line Length Quiz PDF Download

MCQ: Product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called

  1. left-market stretch
  2. down-market stretch
  3. up-market stretch
  4. Two-way stretch

D

MCQ: Product line stretches in which a Company wants to enter into new high end market to seek higher margins and more growth opportunities is called

  1. left-market stretch
  2. down-market stretch
  3. up-market stretch
  4. Two-way stretch

C

MCQ: Product line stretching in which a company wants to introduce low priced product line to seek strong growth opportunities are classified as

  1. down-market stretch
  2. up-market stretch
  3. Two-way stretch
  4. left-market stretch

A

MCQ: Technique according to which Company can lengthen product line beyond current carrying range of products is classified as

  1. line consistency
  2. line stretching
  3. line filling
  4. line depth

B

MCQ: Technique for product line length in which Company wants to add more product items in present range is classified as

  1. line deepening
  2. line filling
  3. line stretching
  4. line consistency

B