Product Line Length MCQs & Quiz Online PDF Book Download

Product line length multiple choice questions (MCQs), product line length quiz answers to learn online BBA courses for marketing management classes. Product strategy setting MCQs, product line length quiz questions and answers for master's degree in business administration. Learn product classifications, product mix pricing, product hierarchy, product line length test prep for business analytics certifications.

Learn product strategy setting MCQ: product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called, with choices left-market stretch, down-market stretch, up-market stretch, and two-way stretch for master's degree in business administration. Practice merit scholarships assessment test, online learning product line length quiz questions for competitive exams in business majors .

MCQs on Product Line Length PDF Book Download

MCQ: Product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called

  1. left-market stretch
  2. down-market stretch
  3. up-market stretch
  4. Two-way stretch

D

MCQ: Product line stretches in which a Company wants to enter into new high end market to seek higher margins and more growth opportunities is called

  1. left-market stretch
  2. down-market stretch
  3. up-market stretch
  4. Two-way stretch

C

MCQ: Product line stretching in which a company wants to introduce low priced product line to seek strong growth opportunities are classified as

  1. down-market stretch
  2. up-market stretch
  3. Two-way stretch
  4. left-market stretch

A

MCQ: Technique according to which Company can lengthen product line beyond current carrying range of products is classified as

  1. line consistency
  2. line stretching
  3. line filling
  4. line depth

B

MCQ: Technique for product line length in which Company wants to add more product items in present range is classified as

  1. line deepening
  2. line filling
  3. line stretching
  4. line consistency

B