Product Line Length Multiple Choice Questions (MCQ) PDF Download

MCQ 1: The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called

1. left-market stretch
2. down-market stretch
3. up-market stretch
4. Two-way stretch

MCQ 2: The product line stretches in which a Company wants to enter into new high end market to seek higher margins and more growth opportunities is called

1. left-market stretch
2. down-market stretch
3. up-market stretch
4. Two-way stretch

MCQ 3: The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as

1. down-market stretch
2. up-market stretch
3. Two-way stretch
4. left-market stretch

MCQ 4: The technique according to which the Company can lengthen product line beyond the current carrying range of products is classified as

1. line consistency
2. line stretching
3. line filling
4. line depth

MCQ 5: The technique for product line length in which Company wants to add more product items in the present range is classified as

1. line deepening
2. line filling
3. line stretching
4. line consistency