Measuring Brand Equity MCQs Quiz Online PDF Download

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MCQs on Measuring Brand EquityQuiz PDF Download

MCQ: Estimation of total brand value in financial terms are classified as

  1. brand audit
  2. brand tracking
  3. brand valuation
  4. liabilities evaluation

C

MCQ: Program multiplier includes

  1. channel support
  2. distinctiveness
  3. market dynamics
  4. competitive reactions

B

MCQ: Market multiplier includes

  1. market dynamics
  2. competitive reactions
  3. channel support
  4. distinctiveness

A

MCQ: Series of procedures in which customer is focused, help to assess brand's health and leverage equity are classified as

  1. brand audit
  2. brand tracking
  3. brand valuation
  4. brand evaluation

A

MCQ: In value stages, customer's mind-set should consider

  1. associations
  2. communications
  3. cost structure
  4. stock price

A