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Product Strategy Setting Multiple Choice Questions and Answers 1 PDF Download

Product strategy setting multiple choice questions, learn BBA marketing management online test prep 1 for e-learning, free online courses prep. Practice product mix pricing multiple choice questions (MCQ), product strategy setting quiz questions and answers. Learn product mix pricing, product line length, services differentiation, co-branding and ingredient branding GMAT test for online professional degree courses distance learning.

Study product strategy setting quiz with multiple choice questions, product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as, for bachelor of business administration and masters in marketing degree course with choices optional-feature pricing, by-product pricing, product line pricing, two-part pricing with online job placement tests, pre-employment assessment tests and financial aids tests. Practice skills assessment test for online learning product mix pricing quiz questions with marketing management MCQs for bachelors in business administration degree courses preparation.

MCQ on Product Strategy SettingQuiz PDF Download Test 1

MCQ: Product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as

  1. by-product pricing
  2. optional-feature pricing
  3. product line pricing
  4. Two-part pricing

C

MCQ: Pricing technique used by sellers while selling individual products in bundles is

  1. optional-feature pricing
  2. pure bundling pricing
  3. mixed bundling pricing
  4. pure bundling pricing

C

MCQ: Product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called

  1. left-market stretch
  2. down-market stretch
  3. up-market stretch
  4. Two-way stretch

D

MCQ: Factors that can help in differentiation of services include

  1. delivery and installation
  2. customer training and consultation
  3. ordering ease
  4. all of the above

D

MCQ: Technique which is not included in co-branding is

  1. retail co-branding
  2. wholesale co-branding
  3. joint-venture co-branding
  4. multiple-sponsor co-branding

B