Product Strategy Setting Multiple Choice Questions and Answers 1 PDF Book Download

Product strategy setting MCQs, product strategy setting quiz answers, marketing management test 1 to learn marketing courses online. Product mix pricing multiple choice questions (MCQ), product strategy setting quiz questions and answers for admission and scholarships exams. Practice product mix pricing, product line length, services differentiation, co-branding and ingredient branding career test for business analytics certifications.

Learn product strategy setting test with multiple choice question: product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as, with choices optional-feature pricing, by-product pricing, product line pricing, and two-part pricing for bachelor's degree in marketing. Practice jobs' assessment test for online learning product mix pricing quiz questions with marketing management MCQs for business analyst certification.

MCQ on Product Strategy SettingQuiz Book Download Test 1

MCQ: Product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as

  1. by-product pricing
  2. optional-feature pricing
  3. product line pricing
  4. Two-part pricing

C

MCQ: Pricing technique used by sellers while selling individual products in bundles is

  1. optional-feature pricing
  2. pure bundling pricing
  3. mixed bundling pricing
  4. pure bundling pricing

C

MCQ: Product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called

  1. left-market stretch
  2. down-market stretch
  3. up-market stretch
  4. Two-way stretch

D

MCQ: Factors that can help in differentiation of services include

  1. delivery and installation
  2. customer training and consultation
  3. ordering ease
  4. all of the above

D

MCQ: Technique which is not included in co-branding is

  1. retail co-branding
  2. wholesale co-branding
  3. joint-venture co-branding
  4. multiple-sponsor co-branding

B