Product Strategy Setting Multiple Choice Questions 1 PDF Download

Learn product strategy setting multiple choice questions (MCQs), marketing management test 1 for online course prep exams. Practice product mix pricing MCQs questions and answers on product mix pricing, product line length, services differentiation, co-branding and ingredient branding for online professional degree courses distance learning.

Free product strategy setting quiz online, study guide has multiple choice question on product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as with options optional-feature pricing, by-product pricing, product line pricing and two-part pricing with online job placement tests, pre-employment assessment tests and financial aids tests. Study to learn product mix pricing quiz questions with online learning MCQs for competitive exam preparation test.

MCQ on Product Strategy Setting Quiz PDF Download Test 1

MCQ. Product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as

  1. by-product pricing
  2. optional-feature pricing
  3. product line pricing
  4. Two-part pricing

C

MCQ. Pricing technique used by sellers while selling individual products in bundles is

  1. optional-feature pricing
  2. pure bundling pricing
  3. mixed bundling pricing
  4. pure bundling pricing

C

MCQ. Product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called

  1. left-market stretch
  2. down-market stretch
  3. up-market stretch
  4. Two-way stretch

D

MCQ. Factors that can help in differentiation of services include

  1. delivery and installation
  2. customer training and consultation
  3. ordering ease
  4. all of the above

D

MCQ. Technique which is not included in co-branding is

  1. retail co-branding
  2. wholesale co-branding
  3. joint-venture co-branding
  4. multiple-sponsor co-branding

B