BBA Marketing Management MCQs - Chapter 14

Product Strategy Setting Multiple Choice Questions PDF Download - 5

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Free Product Strategy Setting Multiple Choice Questions and Answers (MCQs), Product Strategy Setting MCQ Quiz PDF, test 5 to study online BBA Marketing Management Course. Practice Consumer Goods Classification MCQs, Product Strategy Setting trivia questions and answers PDF to prepare for job interview. Free learning app: Product Strategy Setting MCQs App Download & e-Book for product hierarchy, product line length, product mix pricing career test for free online classes.

The Multiple Choice Question (MCQ Quiz): Shopping goods that differs on the basis of services and features rather than price are classified as; "Product Strategy Setting" App Download (Free) with answers homogeneous shopping goods, emergency shopping goods, heterogeneous shopping goods and impulse shopping goods for online digital marketing classes. Solve consumer goods classification quiz questions, download Google eBook (Free Sample) for online BBA courses.

Product Strategy Setting Questions & Answers PDF Download: MCQ Quiz 5

MCQ 21: The shopping goods that differs on the basis of services and features rather than price are classified as

A) emergency shopping goods

B) homogeneous shopping goods

C) heterogeneous shopping goods

D) impulse shopping goods

MCQ 22: All the items including in product line that share more than one form of particular products are classified as

A) factor of durability

B) factor of performance

C) product type

D) item

MCQ 23: The product line stretches in which a Company wants to enter into new high end market to seek higher margins and more growth opportunities is called

A) left-market stretch

B) down-market stretch

C) up-market stretch

D) Two-way stretch

MCQ 24: The pricing technique in which variable fee is charged with a fixed fee, are classified as

A) product line pricing

B) Two-part pricing

C) by-product pricing

D) optional-feature pricing

MCQ 25: The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as

A) down-market stretch

B) up-market stretch

C) Two-way stretch

D) left-market stretch

BBA Marketing Management Mock Tests

Creating Long-term Loyalty Relationships MCQs

Analyzing Consumer Markets MCQs

Creating Brand Equity MCQs

Analyzing Business Markets MCQs

Product Strategy Setting MCQs

Integrated Marketing Channels MCQs

Developing Marketing Strategies and Plans MCQs

Identifying Market Segments and Targets MCQs

Product Strategy Setting Learning App & Free Study Apps

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