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Product Strategy Setting Multiple Choice Questions 1 PDF eBook Download

Product strategy setting multiple choice questions (MCQs), product strategy setting quiz answers, marketing management test prep 1 to learn marketing for online marketing strategy certification programs. Product mix pricing MCQs, product strategy setting quiz questions and answers for admission and merit scholarships test. Practice product mix pricing, product line length, services differentiation, co-branding and ingredient branding career test for online business and administration degree.

Learn product strategy setting quizzes with multiple choice questions: product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as, with choices optional-feature pricing, by-product pricing, product line pricing, and two-part pricing for online colleges for business management. Practice jobs' assessment test for online learning product mix pricing quiz questions with marketing management MCQs for online bachelor's degree in business administration.

MCQs on Product Strategy Setting PDF eBook Download Test 1

MCQ: Product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as

  1. by-product pricing
  2. optional-feature pricing
  3. product line pricing
  4. Two-part pricing

C

MCQ: Pricing technique used by sellers while selling individual products in bundles is

  1. optional-feature pricing
  2. pure bundling pricing
  3. mixed bundling pricing
  4. pure bundling pricing

C

MCQ: Product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called

  1. left-market stretch
  2. down-market stretch
  3. up-market stretch
  4. Two-way stretch

D

MCQ: Factors that can help in differentiation of services include

  1. delivery and installation
  2. customer training and consultation
  3. ordering ease
  4. all of the above

D

MCQ: Technique which is not included in co-branding is

  1. retail co-branding
  2. wholesale co-branding
  3. joint-venture co-branding
  4. multiple-sponsor co-branding

B