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Integrated Marketing Channels Multiple Choice Questions 1 PDF Download

Learn integrated marketing channels multiple choice questions (MCQs), marketing management test 1 for online course prep exams. Practice multi channel marketing MCQs questions and answers on multi channel marketing, scm value networks, channels importance, channel members terms and responsibility for BBA interview questions.

Free integrated marketing channels quiz online, study guide has multiple choice question on services provided by marketing channels to their customer in a collective way is classified as with options product integration, functional integration, channel integration and location integration to test online e-learning skills for viva exam prep and job's interview questions with answers key. Study to learn multi channel marketing quiz questions with online learning MCQs for competitive exam preparation test.

MCQ on Integrated Marketing Channels Quiz PDF Download Test 1

MCQ. Services provided by marketing channels to their customer in a collective way is classified as

  1. functional integration
  2. product integration
  3. channel integration
  4. location integration

C

MCQ. System in which company creates partnerships with different channels to deliver their market offering is classified as

  1. functional network
  2. predatory network
  3. hybrid network
  4. value network

D

MCQ. Strategy of marketing channel system in which company's sales force carry, promote and sell products to end users is classified as

  1. shallow strategy
  2. push strategy
  3. pull strategy
  4. bundle strategy

B

MCQ. Considering marketing channel system, strategies used by companies to manage intermediaries are

  1. push strategy
  2. pull strategy
  3. bundle strategy
  4. both A and B

D

MCQ. Guarantees of products by its manufacturers and offer payment terms are classified as

  1. price policy
  2. distribution policy
  3. conditions of sale
  4. territorial rights

C