Integrated Marketing Channels Multiple Choice Questions and Answers 1 PDF Download

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MCQ on Integrated Marketing ChannelsQuiz PDF Download Test 1

MCQ: Services provided by marketing channels to their customer in a collective way is classified as

  1. functional integration
  2. product integration
  3. channel integration
  4. location integration


MCQ: System in which company creates partnerships with different channels to deliver their market offering is classified as

  1. functional network
  2. predatory network
  3. hybrid network
  4. value network


MCQ: Strategy of marketing channel system in which company's sales force carry, promote and sell products to end users is classified as

  1. shallow strategy
  2. push strategy
  3. pull strategy
  4. bundle strategy


MCQ: Considering marketing channel system, strategies used by companies to manage intermediaries are

  1. push strategy
  2. pull strategy
  3. bundle strategy
  4. both A and B


MCQ: Guarantees of products by its manufacturers and offer payment terms are classified as

  1. price policy
  2. distribution policy
  3. conditions of sale
  4. territorial rights