BBA Marketing Management MCQs - Chapter 13
Integrated Marketing Channels Multiple Choice Questions (MCQ) PDF - 10
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The MCQ: Approach in which company first selects its target market and manages supply chain from that point in backward direction is classified as; "Integrated Marketing Channels" App Download Android & iOS (Free) with answers supply chain planning, demand chain planning, predatory planning and hybrid planning to study marketing certificate courses. Practice scm value networks quiz questions, download Apple Book (Free Sample) for online college courses for business management.
Integrated Marketing Channels Questions & Answers PDF Download: MCQ Quiz 10
MCQ 46: The approach in which company first selects its target market and manages supply chain from that point in backward direction is classified as
- demand chain planning
- supply chain planning
- predatory planning
- hybrid planning
MCQ 47: The telemarketing, door-to-door sales, Internet selling and selling through mail orders are classified as the types of
- one-level channel
- Zero-level channel
- Two-level channel
- Three-level channel
MCQ 48: The small scale wholesalers that sell products to retailers operating on small scale is classified as
- jobbers
- shoppers
- market stoppers
- brokers
MCQ 49: The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as
- pull strategy
- bundle strategy
- shallow strategy
- push strategy
MCQ 50: The kind of shoppers that care the most about performance of product and variety that company offers are classified as
- service quality shoppers
- price value customers
- affinity customers
- interactive customers
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Principles of Marketing Mock Tests
BBA Marketing Management Practice Questions
Principles of Marketing MCQ with Answers
- If the variable cost is $40 for and the fixed cost is $20 then the total cost is
- Researcher selects sample which is at his most ease is
- Remembrance of good points that are related to choose a brand as
- Targeted promotion by the producers and resellers of market offerings is a
- Field sales force is also called as
- Marketing channel that involves no intermediaries to made their products available to
Integrated Marketing Channels MCQ Book Questions
- Marketing channel strategy in which manufacturer uses different means of communication to
- In marketing channels, the channel level of company selling its products through
- Approach in which company first selects its target market and manages supply
- Marketing channel conflict arises when producer of the product establishes two or
- In the supply chain view, the destination point of the company is
- Marketing channel that involves no intermediaries to made their products available to